INSIGHTS
Columns written by different members of our team. Read and explore to see what our team has been thinking of.
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THE CHINESE ARE COMING!
THE CHINESE ARE COMING (AGAIN?)!
Author: Charles Lim
Published:
Undoubtedly, one of the most affected trade during the COVID19 pandemic in the country is the Tourism industry.
Airports closed, hotels closed, shopping malls closed, retail shops closed, spas closed, casinos closed, restaurants closed, themed and water parks closed — the list goes on.
In the center of this catastrophe, lies on all important but vexatious segment of the Philippines’ tourist market — the Chinese. For being number 2 in terms of tourist arrivals — next to the Koreans — in 2019, the 1.74 million visitors was expected to overtake the Koreans and hit the 2 million mark this year if not for the COVID19. More than one fifth or 21% of our arrivals of 8.26 million in 2019 are Chinese and combine them with the Koreans, we are locked down (pun intended) with 45% visitors just from these two North Asian countries.
The Chinese are such formidable but yet obnoxious (not all, of course) travelers and big spenders that they are contributing so heavily to our ASEAN neighbors’ tourist trade as well. In 2019, eleven million of them visited Thailand ringing up the cash register with a boggling $17B. In Singapore, 3.6 million Chinese spent $3.2B. Cambodia – oh, so reliant on them – attracted 2.4 million Chinese (38% of 5.3 arrivals) with $4.35B in tourist receipts contributing 12.7% to the country’s GDP.
Malaysia recorded 3.26 million Chinese out of total arrivals of 20.1 million; In 2019 Vietnam, inspite of a strained hostile relationship, still welcomed 5.81 million of their next door neighbors, up by a hefty 16.2% over 2018 while Indonesia with gem destinations like Bali and Borobudur attracted over 2 million.
Further afield, the more affluent Chinese also flooded (another pun intended) the canals of Italy by contributing 6 million tourists to the country’s total arrival of 62.9 million in 2019. In Australia just 1.4 million China men and women spent $11.9 B and contributed 26% to the total tourist expenditure. Ah, these are the ones Secretary Berna Puyat and our industry leaders are wishing for.
Malaysia recorded 3.26 million Chinese out of total arrivals of 20.1 million; In 2019 Vietnam, inspite of a strained hostile relationship, still welcomed 5.81 million of their next door neighbors, up by a hefty 16.2% over 2018 while Indonesia with gem destinations like Bali and Borobudur attracted over 2 million.
Further afield, the more affluent Chinese also flooded (another pun intended) the canals of Italy by contributing 6 million tourists to the country’s total arrival of 62.9 million in 2019. In Australia just 1.4 million China men and women spent $11.9 B and contributed 26% to the total tourist expenditure. Ah, these are the ones Secretary Berna Puyat and our industry leaders are wishing for.
One cynic in Venice complained that with 6 million undisciplined and unhygienic Chinese roaming along the canals of Venice, no wonder the water level has risen and the town flooded. Ah, the price one has to pay. Shockingly there are videos of our Chinese mga kapatid (brethen) spitting and defecating along the Venetian streets and mistaking the Grande Canale for a Roman bath with wife giving him a body scrub!! Remember the proverb : When in Rome, do what the Romans do!
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Watching an Aljeereza documentary on Chinese tourists reinforces and validates my perception of Chinese tourists. To us with a Western culture, they are loudmouthed, uncouth, unhygienic, rude, boisterous and aggressive.
On the other side of the coin, America is probably the only country that registered a dip in Chinese tourist arrivals. From an all time high of 3.17 million arrivals in 2017, it fell to 2.84 million in 2019 and yet Donald Trump claims that he and Xi Jinping are great friends. He’s a great guy; you can trust him. I like him. He likes me. I think; you can ask him.
Put under the microscopic lab test for virus, behavioral sciences and sheer curiosity, what sort of a specie do we have here arriving at our airports by the thousands each day? This satire speaks volumes, gushing out of the mouths of our tourism stakeholders, who for one reason or other are not writing this column.
Just what sort of Chinese tourist do we need? Yes, I know the filthy rich. That’s the problem, you see. They are rich and “filthy” at the same time.
This lock down has created an ideal opportunity to set new parameters to target a new gene of Chinese tourists. Can we, for the love of Binondo, propose the following:
1. Due to the COVID19 pandemic, all tourists and POGO personnel from China must possess a valid health certificate from a Philippine or World Health Organization recognized health authority or institution based in China before boarding flight to Philippines.
2. All tourists and POGO personnel and accompanying spouses from China should have a valid and recognized medical insurance policy
before entering the country with a Philippine medical institution covering any form of illness — from testing, treatment and hospitalization up to cadaver repatriation (batteries not included!) — if unavoidable.
3. All tourists and POGO personnel must be adorned with a smart tracer chip to detect their movements within the country with built-in video capabilities. Those on honeymoon are exempted; just produce recent marriage certificate authenticated by the Chinese Peoples Liberation Party chief.
4. For incoming tourists, minimum stay in DOT accredited hotels and resorts must be five and a half days.Why half day? Hotels charge a full day rate for your half day, you understand. No extension request to be entertained.
5. All hotel, tours, meal rates and airfares prior to COVID19 will no longer be honored. Guys, please, please. This is the time to raise your rates. Believe me these Chinese can pay big bucks. You see them make a beeline dash to the nearest Chanel, Louis Vitton, Burberry, Jimmy Choo and Mang Inasal stores from your hotel as soon as they check in. With the exception of the last store, they will probably be spending at least $5,000.00 in every store. And your room costs a miserable $65.00 a night? Come on.
6. How to justify the hike in rates, you may ask? Simple, or else you have no business to be in the travel business. Look around at some of your PHILTOA members. Ha!
The author writes — obviously not for a living — satires during occasions like pandemics, world wars, blue moons, and when his wife says, “you write!”
Charles has an extensive experience in airline, hospitality, and destination marketing in the Philippines after stints in Asian cities and Europe. He is currently consulting for several companies which are just as confused as he is on what the future lies.
For more confused theories and strategies, Charles can be reached at charles.selrahco@ gmail.com
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